There are hundreds of small online retailers without affiliate campaigns in the UK. The aim of this article is to provide an overview on the important factors required to create, manage and potentially out rival an affiliate campaign. The first section consists of basic understanding on affiliates...

What is De-duping in Affiliate Marketing? It’s a process of comparing, identifying and validating legitimate sales. The comparison in de-duping means that the merchants compare sales against all the referring campaigns to identify the last or genuine referrer of the sale. The normal practice with all...

There has been an interesting debate that if the cashback website model is the most lucrative for affiliates and how can it be setup with minimal effort. I am personally convinced that the cashback website could work more effectively than other models in affiliate marketing but require a good understanding...